Medical Marketing and Media - Claritin the first of the big spenders
Top 10 Pharmaceutical Product Web Sites Visited by Physicians
1. Pfizer’s Lipitor
2. Merck’s Fosamax
3. Shire’s Adderall XR
4. GlaxoSmithKline’s Advair
5. Bristol-Myers Squibb and Sanofi-Aventis’ Plavix
6. Johnson & Johnson’s Concerta
7. Merck’s Singulair
8. Forests Lexapro
9. AstraZeneca’s Crestor
10. Merck and ScheringPlough’s Zetia
Top 10 Pharmaceutical Product Web Sites Visited by US Adult Consumers
1. Sanofi-Aventis’ Allegra
2. Pfizer’s Zoloft
3. Pfizer’s Lipitor
4. GlaxoSmithKline’s Wellbutrin
5. SanofrAventis’ Ambien
6. GlaxoSmithKline’s Flonase
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7. Pfizer’s Celebrex
8. AstraZeneca Nexium
9. GlaxoSmithKline’s Paxil
10. Pfizer’s Zyrtec
Source: Manhattan Research
Lipitor’s Web site draws more physician eyeballs than any other drug site, followed by Fosamax and Adderall XR, according to a study by Manhattan Research, titled “ePharma Physician v6.0: The Future of Professional eMarketing.” Mark Bard, president of Manhattan Research, said, Top sites typically include those with a DTC component, as well as new products on the market. It is not just experience with a product that drives physician traffic to a specific site but the need for additional information.”-SM
Copyright Haymarket Media, Inc. Sep 2006
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