Medical Marketing and Media - E-INSIGHT: MOST VISITED DRUG SITES
Sunday, November 16th, 2008MERCK’S STUDY of how consumers process information from television advertisements is underway-and initial testing suggests the firm’s protocol can pick up discrepancies between ads, said Ed Slaughter of Merck’s Commercial Model Group.
Merck drafted Omnicom’s DDB and WPP’s Ogilvy Healthworld to design multiple versions of ads for use in t…
