Archive for October 27th, 2008

Medical Marketing and Media - Sneezing Season

Monday, October 27th, 2008

It’s Asthma and Allergy Awareness Month and the seasonal allergies category is as congested as ever. But a slew of patent expirations poses a greater concern than the fierce competition. By Ben Comer
Hay fever isn’t the only thing causing brand-name prescription manufacturers’ eyes to water this allergy season. Top-sell…