Medical Marketing and Media - Merck's ePromotion tops with primary care docs
Sunday, October 19th, 2008DOCTORS RATE Merck’s ePromotion efforts as tops in the industry, according to pharma marketing data firm Verispan.
Of the approximately 1,000 physicians who participated in “Verispan’s 2007 ePromotion Annual Study,” Merck was mentioned as a top company by 361, while the closest competitor, GlaxoSmithKline, was mentioned by 219 physicians. Fortyeight percent of primary care doctors …
